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It hasn’t always been possible for everyone to create a fit and healthy lifestyle. The lack of motivation and guidance causes many people to fail to achieve their health goals. This was the inspiration behind HealthifyMe.
HealthifyMe is an interactive app that deals with health and fitness. The app has evolved over the years, and in particular, more recently, a healthy snacks store has been added, becoming a more capable platform. The app’s voice assistant, Ria, even guides you through the ordering process. If you want to work with it, you must be committed to an exercise or health goal and be ready to get pushed and tracked as needed.
Utilizing HealthifyMe, you can monitor your food intake, exercise, and lose weight online from a smartphone or computer. Users of the premium version of HealthifyMe can contact nutritionists, fitness instructors, and yoga instructors for assistance. HealthifyMe offers services like calorie tracking, exercise coaching, and nutrition counseling through its digital wellness platform. You can track your lifestyle and be motivated with this app on Android and iOS.
The main goal of this article is to provide an overview of one of the best health and fitness app and how it is helping millions of people achieve their health and fitness goals.
It provides a comprehensive overview of HealthifyMe’s Founders, Product and services, Revenue, Business Model, Partnership and tie-ups, And Competitors.
HEALTHIFYME — WHAT IT IS AND HOW IT WORKS
The company was founded by Tushar Vashisht, Mathew Cherian, and Sachin Shenoy in 2012. This startup, which initially received support from Microsoft Accelerator, delivers measurable results for eating habits, fitness, and weight, as well as works with leading corporations and healthcare partners in India.
The HealthifyMe service operates on a freemium model and has been downloaded by more than 10 million users from 300+ cities, and over 1,500 coaches are available. Google and Apple have featured the app several times for its quality benchmarks and have rated it 4.6/5 on the Play Store.
The goal of HealthifyMe is to build the world’s largest online fitness and health service. The company plans on assisting millions of consumers with their health goals through nutritionists and other experts powered by artificial intelligence.
PRODUCT AND SERVICES
By using the HealthifyMe app, users can track their diet and exercise patterns, as well as lose weight. Users have access to nutritionists, fitness experts, and yoga instructors through the HealthifyMe premium version at a low price. There are three parts to HealthifyMe. Its first product is a lifestyle tracker that was launched three years ago as the nation’s first calorie counter. Secondly, users can browse the social feed to find users with similar goals and issues. The third aspect of HealthifyMe is its digital coaching, which combines artificial intelligence with human trainers to ensure that its users remain healthy and engaged.
In addition to using artificial intelligence to map nutritional patterns and needs, the HealthifyMe app also incorporates user data. Now, HealthifyMe’s fitness coach, Ria, in the form of AI, can handle all of the questions from the users, which leaves the trainers and nutritionists to tackle the more complex questions. When that happens, Ria is still able to make suggestions, but not confident enough in its own abilities to actually solve the problem, so it relies on human judgment.
The nutritionists and fitness coaches who work with you will be evaluated based on your medical history and fitness goals. If you have diabetes, perhaps you want to get off your medication; if you are obese, perhaps you could lose weight; or maybe you just need extra motivation to stay on track. Upon reviewing your profile and requesting information, coaches create dietary and exercise plans for you. Taking charge and staying in control is an advantage that HealthifyMe provides. As you begin your plan, you record or track specific information, like calories consumed and burned and how much water you consume.
HEATHIFYME PLANS
Subscription plans for HealthifyMe range from Rs 999 to 1699 per month. In a HealthifyMe premier plan, users can select a number of coaches to meet their needs, while other programs include weight loss, muscle gain, and diabetes prevention.
Besides a personalized diet plan and unlimited meal recommendations, the HealthifyMe smart plan is Rs. 999 and has access to Ria (an artificial intelligence assistant) and customer reports.
HEALTHIFYME — BUSINESS MODEL AND REVENUE MODEL
The first time Ria AI interacted with HealthifyMe users was when the company piloted the service for a section of its subscribers. With HealthifyMe’s one million users, the service is now available to all paid subscribers.
Plans for HealthifyMe range from Rs 999 to Rs 1,699 a month, depending on the features you choose. The business model of HealthifyMe includes both the B2C and B2B2C models. While HealthifyMe generates more than 80% of its revenue through the B2C model, the company also uses a B2B2C model. As a B2B2C company, HealthifyMe distributes its services to corporates and healthcare institutions.
PARTNERSHIP AND TIE-UPS
Partners of HealthifyMe include:
· SWIGGY Provides users with a list of restaurants offering healthy food curated by HealthifyMe.
· The HealthifyMe app allows users to purchase groceries from Milkbasket.
· HealthifyMe users will have access to over 12000+ gyms and fitness studios in India when they download Fitternity.
HEALTHIFYME — REVENUE AND COMPETITORS
There are reportedly 16 million active users on the app, representing a revenue flow of more than Rs 100 crore. There are currently 25 million users who use the app.
A few of the major competitors of HealthifyMe include WebMD Health, Weight Watchers International, GOQii, and Curefit.
CONCLUSION
By working with top corporations and health care providers, the company helps improve eating habits, fitness levels, and weight. HealthifyMe is a freemium service. HealthifyMe offers several paid plans with a wide range of features in addition to its free plan. The company’s short-term goals include expanding into new markets and increasing Ria’s capabilities. The company’s long-term goal is to be the world’s leading provider of health and wellness services, providing more than just nutrition and fitness. Southeast Asia and the Asia Pacific region are currently the focus of the company’s expansion plans. During the coming year, HealthifyMe plans to reach $50 million in Annual Recurring Revenue and will aim to turn over $400 million by 2025.
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